THE ALGORITHM HAS TAKEN CONTROL: The feed is its virtual temple, and we are its victims – welcome to social media 2025

Forget shopping as you knew it. Forget afternoons in stores and the adrenaline of window displays shouting “new.” Now Algorithms control Society

Welcome to the age of scroll shopping: a ritual that has turned our hunger for discovery into an algorithmic obsession. There’s no more room for authenticity, just an infinite feed that trains us, a labyrinth of stimuli where every swipe is an act of submission.

We no longer buy objects: we buy stories carefully crafted to domesticate our will. Every like is a micro-contract that binds us to a voracious system. Every view is a bow to the algorithm that knows us better than anyone else—better than ourselves. We’re no longer consumers, but targets in a digital shooting gallery: biometric patterns, tracked behaviors, desires predicted and shaped in real time.

How Algorithms control Society

: the new theater of illusion

The feed is no longer a place of discovery. It’s a stage where the farce of “free choice” is performed, while behind the scenes the algorithm directs the script. The influencer is no longer just a polished face, but the new confessional where we pour out weaknesses and insecurities. The more authentic the content seems, the more it’s been engineered to manipulate our attention.

The brutal truth? We’re not buying objects; we’re buying updated versions of ourselves.

The micro-influencer with 50,000 followers is our new funhouse mirror: promising us a brighter, more “on-brand” identity, while in reality we’re selling our soul for an identity that was never ours.

Algorithm control Society: the commodity is us

Instagram and TikTok are no longer just social platforms: they’re emotional supermarkets, shopping malls of pre-packaged narratives.

Here, we’re not paying with money, but with our attention and our identity. Every view is a coin, every interaction a fragment of our sacrificed imagination. Metrics—views, interactions, conversions—have become the new currency of identity.

The more we scroll, the more we dissolve into a collective narrative that consumes us. The more we think we’re choosing, the more we’re being chosen. The illusion of freedom is the strongest chain: the more we feel like we’re participating, the more we’re being manipulated. And so, scroll after scroll, we become simple profiles to be sold to the highest bidder.

Algorithms control society: Explore how ai is reshaping power in our digital era: the social feed has emerged as the new temple of information: the closeness that deceives

Here’s the darkest paradox: the closer we feel to the creators, the more we’re being manipulated. The more authentic the story seems, the more it’s been engineered to capture our attention. The algorithm has learned to speak the language of our deepest desires: nostalgia, anxiety, the need to belong. Every swipe is a step closer to forgetting ourselves.

The feed is the new temple. Scrolling is our mantra. Our attention is the most precious commodity. And every live, every direct sale, every performance is a show we unconsciously participate in. Our existence? A script written by the platforms, an algorithmic performance that doesn’t belong to us.

The awakening: decode, dismantle, reclaim

As long as we keep searching for ourselves in the screen, we’ll keep buying identities that were never truly ours. The first act of resistance is to wake up: decode the trap, dismantle the algorithm, and reclaim our mind.

Don’t let yourself be seduced by the aesthetics of the scroll. Don’t let your attention become someone else’s commodity. Stop scrolling for a moment and ask yourself: who’s really choosing?

The conclusion? It doesn’t exist—because you’re still scrolling.