LIKE MOTHS DRAWN TO THE LIGHT
The Social rule: we like, we comment, we share — and call it participation, while the platform calls it growth.
The Social rule: We like, we comment, we share. The self-celebratory posts of brands and figures of authority move through us like reflex — not conviction. Something older than choice.
That instinct, multiplied across millions of users, becomes architecture. The powerful grow because thousands amplify their content — freely, willingly. In return: not money. Something subtler. The feeling of mattering. Of being on the right side.
The algorithm rewards engagement and recruits others to do the same. No one is forced. Everyone participates.
Our social networks are Big Tech’s training facilities — engineered to condition behavior one interaction at a time, using our own biology as the lever. We show up every day convinced we are the ones getting stronger.
WE ARE NOT PUSHED TOWARD THE LIGHT. WE FLY THERE OURSELVES, CONVINCED WE ARE GETTING WARM. WE ARE THE FUEL.
Fonti ·The Social rule – Link esterni rilevanti
Video
external video · open on youtube
